


It's pretty much what I expected--I think. To be honest, I was moderately flummoxed and a lot appalled after the launch of Heidi Montag's Heidiwood, sold in Anchor Blue stores. I don't have words to describe its shiteousness (New York Magazine does). So after that disaster, I was kind of worried for Simpson (not really).
And with semi-good reason. But while her line isn't fashion foward or chic (did you really expect it to be? At Wet Seal!?), I will say it's a whole lot less trampy than Montag's. And it is wearable among the younger set. Actually I don't know that. Younger set, I'm talking nine-to-12-year-olds, you tell me.
Her t-shirts--with her likeness silkscreened and plastered across the front--range from $15.50-to-$19.50. And you can buy a complete look for about a hundred bucks--tacky plastic pumps and flimsy accessories included.
See her entire collection at the Wet Seal Web site.
Images via Wet Seal.
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