In commemoration of its 100th anniversary in 2009, Max Factor is replacing Carmen Electra, who has been the face of the brand for the past three years, with Gisele Bündchen, 27. The ads aren't expected to appear in magazines until October. But People snagged the first look from Bündchen's ColorGenius Face Collection campaign...and it's bad.
Bündchen kinda looks like a sleep deprived zombie in a stolle made out of flamingo. But that's just my take.
According to WWD, Bündchen will be working with Pat McGrath, makeup artist/Proctor & Gamble Co.'s global creative design director, and international photographer Nick Knight.
Image via People.
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