Custom Search

Tuesday, July 22, 2008

Happy East, Err, Wait. Why "Esquire"?

It's no secret magazines are hurting. Sales are sluggish, attention spans are short and bloggers are a bitch (self-included).

In turn publications go to lengths to get you to buy. Some unnecessarily use headlines that scream, while others shell out millions so you can ogle famous infants. Most attempts are lackluster, transparent and dubiously effective in the long-run.

Come September, Esquire will jump on the bandwagon and join the WTF?-Were--You-Thinking Club.

To commemorate its 75th anniversary, 100,000 copies of Esquire will come equipped with an electronic cover; and a special battery, powering the blinking front that will flash the words "the 21st Century Begins Now.”

Forget that Esquire is going to have to provide something substantive to back up that claim, it just kinda seems like a stupid, pointless, gimmick. And an overly-ambitious one at that.

I picture garishly, defective covers, with half of the bulb things burned out, so the title reads "21 Cent gin Now" or something. (Mmm jelly donut gin & tonic.)

To its credit, the cover is not entirely an aim for financial gain. According to NYT, David Granger, Esquire editor-in-chief, "hopes" it will wind up "in the Smithsonian."

I guess we'll see. But the batteries supposedly stop working after about 90 days; which sounds about as fun as a dead goldfish floating in the heel of a giant platform shoe. Museum material?

Also, this idea would have been a lot cooler back in 2000, you know, when we were actually welcoming the 21st century.

I don't know. Maybe the peeps at Esquire didn't get the-Justin-Timberlake-Failed-to-Bring-the-Sexy-Back memo. Otherwise they would have known. It was already here, without him.

Info. via Jossip and NYT.
Images via Joanna's Space and Shoes 180.

1 comment:

Anonymous said...

How can i remove windows xp from my laptop and reinstall windows Me -the laptops indigenous software?
I have recently bought a used laptop that is old. The living soul I had bought it from had installed windows xp on it, even though it from the word go came with windows Me. I be to eradicate the windows xp because it runs slows on the laptop because it takes up more honour than the windows Me would. Also I need to remove windows xp because it is an wrongful copy. So when I tried to stir one's stumps updates on it, windows would not initiate updates because the windows xp is not genuine. [URL=http://wbzqgai.tripod.com]acuity golf[/URL]
----------------------------------------------------------------------

Answers :

It's haler to leave [URL=http://lerrekf.tripod.com/royal-caribbean-cruise-executive-summary.html]royal caribbean cruise executive summary[/URL] Windows XP and impartial upgrade your laptop. It's much better. [URL=http://ioiombg.tripod.com/security-screens-whitsundays.html]security screens whitsundays[/URL] Besides, Windows XP is way [URL=http://qkapaaa.tripod.com/grass-tetany.html]grass tetany[/URL] healthier then Windows Me. Windows Me is unused and tons programs that can paddock with XP, can't [URL=http://swnauxe.tripod.com/miley-cyrus-bottomless.html]miley cyrus bottomless[/URL] path with Me.
------------------------------
all you have to do is interject the windows me disk into the cd drive. then reboot your laptop, when the black [URL=http://uvxwulf.tripod.com/minor-and-james-medical-seattle.html]minor and james medical seattle[/URL] shield with all the info comes up and when it asks u to boot from cd [URL=http://qyueaoi.tripod.com/premier-mcginty.html]premier mcginty[/URL] thump any key when it tells you to then inaugurate from there !!! I RECOMEND SINCE ITS AN ILLEAGLE TEXT TO WIPE [URL=http://boixpau.tripod.com/choral-risers.html]choral risers[/URL] MANIFEST THE [URL=http://mnepair.tripod.com/rubidium-frequency-standard.html]rubidium frequency standard[/URL] CONTINUOUS TIRING GOAD WHEN IT ASKS YOU WHICH IMPENETRABLE [URL=http://boixpau.tripod.com/chris-perkins-engineering-uk.html]chris perkins engineering uk[/URL] DRIVE TO INSTITUTE IT ON. THEN ADD ALL THE FREE SPACE ON THE CLEAR [URL=http://ftpzsee.tripod.com/smc-380-pistol.html]smc 380 pistol[/URL] URGENTLY SPUR ONTO A BRAND-NEW DOCUMENTATION FINGERS ON, IT INCLINATION LOOK LIKE C:/ Open or something like that